Tea Auction in Srilanka

Sri Lanka is an island republic of Asia, lying in the Indian Ocean off the southern tip of India, from which it is separated by the Gulf of Mannar and Palk Strait. This country is located in subtropical area, so still suitable for tea cultivation. This country is produced tea for their export commodity the mostly as country income. This country is less of mineral so their income mostly from other sources such as from agriculture. Tea Auction is a kind of auction for the tea producers for compete on getting order from other country.

Charity Auctions are not something new in Sri Lanka. However, Tea Auction held on 10th September 2008 at the Auditorium of Ceylon Chamber of Commerce was unique since it auctioned the best estate mark teas selected from seven agro climatic regions in Sri Lanka which were selected by a panel of Judges from USA. Tea Auction was the final stage of Ceylon Specialty Tea of the year contest organized by Sri Lanka Tea Board in collaboration with Tea Association of USA and Colombo Tea Traders Association.

The main objective of the Year contest was to popularize the specialty single estate Tea from Sri Lanka in the USA market. The panel of Judges appointed by Tea Association of USA,tasted & evaluated teas from seven major agroclimatic regions in Sri Lanka – Nuwara Eliya, Dimbula, Uva, Uda Pussellawa, Kandy, Ruhuna & Sabaragamuwa and also from green tea sector. Eight winners & Twelve Runners up were selected by the panel out of 410 entries received for the competition.

The USA market was targeted for the project since 5-6% growth rate has been witnessed in specialty tea segment in USA during the past years. Two lots of winning Teas were auctioned in the first ever Ceylon Tea Auction held in USA at the World Tea Expo event on 1st June 2008.